Youth Hopes and Desires for 2023: What They Are Actually After

The Youth Lab at THINKHOUSE, one of many world’s main unbiased businesses, works to demystify youth tradition and future-proof among the world’s largest organisations by means of insights, technique and innovation consultancy. This week, The Youth Lab is sharing it’s Love Community’s hopes and goals for 2023.

Blissful New Yr! For our first challenge of 52INSIGHTS in 2023, we requested members of our international Love Community, our youth group, about what their hopes and goals are for the yr forward. Right here’s what they mentioned.


‘Lastly, be able to step out of my consolation zone and have new and thrilling experiences.’ Amy, 23 

‘Development in work. Beginning one thing new. Assembly new folks.’Marcus, 26

‘I wish to attain my highest self. I do know I’m heading in the right direction to changing into my highest self. I simply hope the following step is in 2023.’ Emma, 22

‘Okay so I’ve determined I wish to glow up for 2023.’ @Kyleelombard, 21

New experiences may be each on and offline, equally pushed by social events or tech-driven ones. TikTok lately reported that 38% of TikTok customers say that entertaining advertisements on the platform educate them one thing new (1.3x extra doubtless for TikTok entertaining advertisements vs. different video platforms).


‘I need zoom to be a factor of the previous. I can’t stand being on-line anymore. It turns me off making use of for jobs when it’s hybrid working. I by no means wish to return to pandemic occasions. It is time to be free and journey and see folks.’ Anna, 23 

‘I am hoping to deal with extra ‘me time’. It is exhausting to do generally when school is so busy. I might like to journey some extra. I’ve a load of nations nonetheless on my bucket checklist.’ Eric, 22

‘My hope for 2023 is to maneuver out of Eire. I have to get as far-off as attainable from my household. I wish to journey extra and journey alone extra.’ Emma, 22

‘I need 2023 to be the yr I full my school course and eventually end my third-level schooling. I hope that I’ll have the chance to journey for some time through the summer time to calm down after a busy yr.’ Mat, 24

This starvation for journey comes as international locations additionally really feel the consequences of local weather change extra acutely. Pinterest predicts that in 2023 extra sustainable journey will pattern, with youthful generations discovering a renewed love for the prepare: “Searches for Europe interrailing, prepare quotes and prepare journey aesthetics are all trending means up… They’re selecting trains as their main type of transportation—and boasting about it!—resulting in a brand new time period: “prepare bragging.” As international locations add new prepare routes, introduce sleeper automobiles and make some journeys free, prepare journey appears to be simply the ticket in 2023.”


‘To not go too ‘Miss America’, however I actually would like to see much less division on the earth. With out attempting to venture an inconceivable utopia, I might like to really feel that heat pleasant sense of group one feels when within the throws of a music pageant, every single day. On the bus, on the road, on-line and past… This is hoping!’ Billy, 28

‘For 2023, I wish to get pleasure from folks and the moments I spend with them, I wish to cease worrying about the whole lot and something, and I hope to really feel comfortable once more as I used to be.’  Agethe, 23

‘In 2023 I might like to see Eire make an actual effort to commit to vary for the higher with housing and lease, making cities extra folks targeted or making larger sustainability commitments. I really feel like within the final couple of years our technology has misplaced a whole lot of religion in Eire and I might like to see it earned again.’  Kate, 25

‘I additionally hope to grow to be absolutely financially unbiased.’ Amy, 23 

‘For 2023, I want I might have a great, paid job and journey round cuz I didn’t get the prospect to do this through the pandemic.’ Pleasure, 29

‘I need 2023 to be the yr I deal with my research and fear much less about cash. I hope to go on a meditation retreat in Iceland as soon as school is completed. An ideal solution to have fun the top of my school.’ Niamh, 23

‘For 2023 I dream of a extra peaceable, economically steady world and I hope to play a component in it.’ Dewan, 25

‘I hope to see a continued sense of vibrancy in my metropolis, when it comes to tradition, occasions, gigs and clubbing areas. The dream can be enchancment when it comes to the housing disaster, and a rustic extra targeted on retaining its youth right here quite than driving them overseas.’ Aimee, 26

SPACE10 x DAZED Studio’s Impermatculture Report said that whereas 67% of Gen Z have dwelling possession aspiration, dwelling possession is on a world decline. The truth for a lot of is that necessary targets, like dwelling possession, nonetheless really feel out of grasp. Instagram’s 2023 pattern report additionally speaks to how younger folks will interact in a ‘monetary renaissance’ – almost two thirds of Gen Z plans to make use of social media to become profitable in 2023.


‘My final dream for 2023 is to stay within the now and respect all the nice that I’m surrounded by. The previous couple of years have been shadowed by a whole lot of gloom with the pandemic, value crises and local weather anxiousness – it’s straightforward to drown in pessimism. This yr my objective is to deal with small, tangible modifications that may finally make up the larger image and see issues by means of a extra optimistic lens!’ Ellen, 26

‘Personally, I might like to spend much less time being distracted by my cellphone and extra time practising mindfulness and attending to know my interior self extra. And dancing. A lot of dancing!’ Billy, 28

‘Some wholesome habits I wish to begin subsequent yr are higher diets and stopping vaping.’ Eric, 22

‘I wish to be extra sustainable in my on a regular basis life and, most significantly, get extra tattoos.’ Niamh, 23

Instagram’s 2023 pattern report speaks to youth’s aspiration to create extra sustainable habits this yr, noting how “As local weather issues rise, DIY clothes affords a sustainable various to fast-fashion. In our research, greater than half of Gen Z respondents mentioned they plan to DIY their garments in 2023.” 

TikTok’s 2023 pattern report additionally notes: “Regardless of all of the self-care recommendation on the market, individuals are nonetheless burning out. In order that they’re searching for significant self-care amidst an limitless cycle of public well being points, work-life steadiness struggles, and private hardships. On a regular basis individuals are altering their relationships with their jobs and letting go of anxieties about hitting conventional life “milestones” like getting married and having children. They’re being extra vocal about what true happiness seems to be like for them and making house for enjoyable… 4 in 10 TikTok customers say ‘lifting their spirits’ is vital in motivating them to make a purchase order.”


‘My hopes and goals for 2023 are fairly easy, I wish to spend extra time on issues that truly make me comfortable, whether or not it is studying or pals, I actually wish to prioritise moments that may carry me good vitality for the yr. An outlandish dream can be to see 2023 be the yr of respect. 2022 was so filled with hate and animosity on-line for the whole lot from celebrities to activists, hopefully we’ll see this progress right into a extra optimistic world to stay in!’ Niamh, 24

‘Be cringe in 2023. Your life will legit get higher on each entrance this isn’t a joke… the explanation it’s essential recover from being cringe is as a result of success requires shamelessness. As soon as you are feeling no disgrace, you’re free to do something, to attempt as exhausting as you possibly can, to fail after which attempt once more. If you’re ashamed of who you’re, you possibly can by no means absolutely self-actualize.” @Isabelunraveled, 29

From profession development to simply feeling good about your self, a variety of younger individuals are beginning this yr with the intention to make 2023 the yr they do issues in their very own means. Accenture’s Life Traits 2023 report talks about how this sense of management is necessary within the present context of fast change and permacrisis: “When circumstances are actually past folks’s management, it prompts a number of responses designed to stabilize and regain management—usually expressed in micro-moments and small alternatives that make folks really feel like they’ve received a deal with on issues.”

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